Pricing

A/B Testing

Try two versions, keep the winner — the scientific way.

Advanced· 4 min read· Last updated: 2026-05-05· 41 people found this helpful

An **A/B test** sends two versions of the same campaign to small groups, then sends the winner to everyone else. **1.** Create the campaign. **2.** Tick **“A/B test”**. **3. Choose the variable:** - Subject line - Image - Call-to-action wording - Send time **4. Test group size.** Typically 20% of the list (10% A, 10% B). **5. Winning metric.** Open rate or click rate. **6. Wait 24 hours.** The system picks the winner and sends it to the remaining 80% automatically. 📊 A/B testing typically lifts return by **15–30%**.

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Creating a Campaign

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A/B Testing

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